The Social Media Industries

The Social Media Industries
Author : Alan B. Albarran
Publisher : Routledge
Total Pages : 250
Release : 2013
ISBN 10 : 9780415523189
ISBN 13 : 0415523184
Language : EN, FR, DE, ES & NL

The Social Media Industries Book Description:

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

The Social Media Industries
Language: en
Pages: 250
Authors: Alan B. Albarran
Categories: Computers
Type: BOOK - Published: 2013 - Publisher: Routledge

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nat
The Social Media Industries
Language: en
Pages: 250
Authors: Alan B. Albarran
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-03-05 - Publisher: Routledge

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nat
Wanghong as Social Media Entertainment in China
Language: en
Pages: 197
Authors: David Craig
Categories: Social Science
Type: BOOK - Published: 2021-02-25 - Publisher: Springer Nature

In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influ
The SAGE Handbook of Social Media
Language: en
Pages: 662
Authors: Jean Burgess
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-03-30 - Publisher: SAGE

The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have becom
Handbook of Social Media Management
Language: en
Pages: 880
Authors: Mike Friedrichsen
Categories: Business & Economics
Type: BOOK - Published: 2013-05-28 - Publisher: Springer Science & Business Media

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. So
The Social Media Reader
Language: en
Pages: 289
Authors: Michael Mandiberg
Categories: Law
Type: BOOK - Published: 2012-03-01 - Publisher: NYU Press

The Social Media Age
Language: en
Pages: 336
Authors: Zoetanya Sujon
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-04-07 - Publisher: SAGE

Exploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last
Social Media Communication
Language: en
Pages: 268
Authors: Jeremy Harris Lipschultz
Categories: Computers
Type: BOOK - Published: 2014-08-01 - Publisher: Routledge

In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide t
Journalism and Social Media
Language: en
Pages: 173
Authors: Diana Bossio
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-10-25 - Publisher: Springer

This book offers a comprehensive investigation of the ways in which social media has affected change to the constitution of mainstream journalism. The volume do
The Rowman & Littlefield Handbook of Media Management and Business
Language: en
Pages: 480
Authors: L. Meghan Mahoney
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-12-15 - Publisher: Rowman & Littlefield Publishers

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current m