Author | : Robert Lewis Phillips |
Publisher | : Stanford University Press |
Total Pages | : 368 |
Release | : 2005-08-05 |
ISBN 10 | : 9780804746984 |
ISBN 13 | : 0804746982 |
Language | : EN, FR, DE, ES & NL |
Pricing and Revenue Optimization
Pricing and Revenue Optimization Book Description:
Written for MBA students and practitioners, this book is a comprehensive introduction to the theory and application of pricing and revenue optimization.