Global Marketing

Global Marketing
Author : Svend Hollensen
Publisher : Pearson Education
Total Pages : 714
Release : 2007
ISBN 10 : 0273706780
ISBN 13 : 9780273706786
Language : EN, FR, DE, ES & NL

Global Marketing Book Description:

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.

Global Marketing
Language: en
Pages: 714
Authors: Svend Hollensen
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Pearson Education

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real
Global Marketing Management
Language: en
Pages: 578
Authors: Kiefer Lee
Categories: Business & Economics
Type: BOOK - Published: 2012-03-29 - Publisher: Oxford University Press

'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most
Global Marketing
Language: en
Pages: 570
Authors: Kate Gillespie
Categories: Business & Economics
Type: BOOK - Published: 2021-09-30 - Publisher: Routledge

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and t
Global Marketing Strategy
Language: en
Pages: 416
Authors: Bodo B. Schlegelmilch
Categories: Electronic books
Type: BOOK - Published: 2022 - Publisher: Springer Nature

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized masters programs. In a systematic yet conc
Global Marketing Management
Language: en
Pages: 324
Authors: Gustavo Morales
Categories:
Type: BOOK - Published: 2018-07-02 - Publisher: Scientific e-Resources

Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether
Global Marketing Management
Language: en
Pages: 768
Authors: Masaaki (Mike) Kotabe
Categories: Business & Economics
Type: BOOK - Published: 2020-01-09 - Publisher: John Wiley & Sons

Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can
Global Marketing and Advertising
Language: en
Pages: 416
Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2013-08-27 - Publisher: SAGE Publications

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advert
What is Global Marketing for Indie Authors?
Language: en
Pages:
Authors: John Weisenberger
Categories: Business & Economics
Type: BOOK - Published: 2013-05-27 - Publisher: Booktango

Do you want to know the secret to selling more of your self-published books? Would you like to increase the number of retailers selling your books (and your pot
Global Marketing Management System
Language: en
Pages: 340
Authors: Basil Janavaras
Categories: Business & Economics
Type: BOOK - Published: 2017-04-25 - Publisher: World Scientific Publishing Company

This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical bas
Localizing Global Marketing Strategies: Emerging Research and Opportunities
Language: en
Pages: 152
Authors: Harvey, Janell NaKia
Categories: Business & Economics
Type: BOOK - Published: 2019-10-25 - Publisher: IGI Global

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Globa