Devalued and Distrusted

Devalued and Distrusted
Author : John L. LaMattina
Publisher : John Wiley & Sons
Total Pages : 136
Release : 2012-12-10
ISBN 10 : 9781118511251
ISBN 13 : 1118511255
Language : EN, FR, DE, ES & NL

Devalued and Distrusted Book Description:

An expert's view on solving the challenges confrontingtoday's pharmaceutical industry Author John LaMattina, a thirty-year veteran of thepharmaceutical industry and former president of Pfizer's GlobalR&D Division, is internationally recognized as an expert on thepharmaceutical industry. His first book, Drug Truths: Dispellingthe Myths About Pharma R&D, was critically acclaimed forclearing up misconceptions about the pharmaceutical industry andproviding an honest account of the contributions of pharmaceuticalresearch and development to human health and well-being. As he toured the country discussing Drug Truths, Dr.LaMattina regularly came across people who were filled with anger,accusing the pharmaceutical industry of making up diseases, hidingdangerous side effects, and more. This book was written in responseto that experience, critically examining public perceptions andindustry realities. Starting with "4 Secrets that Drug Companies Don't Want You toKnow," Devalued and Distrusted provides a fact-based accountof how the pharmaceutical industry works and the challenges itfaces. It addresses such critical issues as: Why pharmaceutical R&D productivity has declined Where pharmaceutical companies need to invest theirresources What can be done to solve core health challenges, includingcancer, diabetes, and neurodegenerative diseases How the pharmaceutical industry can regain public trust andresuscitate its image Our understanding of human health and disease grows daily;however, converting science into medicine is increasinglychallenging. Reading Devalued and Distrusted, you'll notonly gain a greater appreciation of those challenges, but also therole that the pharmaceutical industry currently plays and can playin solving those challenges. Get to know the author: Read an interview with JohnLaMattina or watch a video on ChemistryViews! ahref=""Interview: JohnLaMattina: 30 Years in Pharma/a ahref=""Video: Canthe Pharmaceutical Industry Restory its Broken Image?/a

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