Content Strategy for the Web

Content Strategy for the Web
Author : Kristina Halvorson
Publisher : New Riders
Total Pages : 216
Release : 2012-02-28
ISBN 10 : 9780132883245
ISBN 13 : 0132883244
Language : EN, FR, DE, ES & NL

Content Strategy for the Web Book Description:

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Content Strategy for the Web
Language: en
Pages: 216
Authors: Kristina Halvorson
Categories: Computers
Type: BOOK - Published: 2012-02-28 - Publisher: New Riders

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS j
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Pages: 222
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Pages: 178
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Language: en
Pages: 412
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Deliver an optimal user experience to all devices—including tablets, smartphones, feature phones, laptops, and large screens—by learning the basics of respo
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Language: en
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Language: en
Pages: 329
Authors: Mosca, Fabrizio
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